I first got the idea for Rooruse going to festivals, music events, and traveling abroad solo. I always felt like I had to be on guard and high alert from thieves and pickpockets, especially after, unfortunately, seeming my friend be targets and also personally being a victim of theft myself it got me thinking there has got to be a better way! So I started creating, prototyping, and Rooruse was born! I just want people to feel safe, feel free and feel fashionable while they live their best lives without  having to worry! The hidden, spacious pocket sewn into our comfortable cotton, seamless, high waisted underwear  will be your new favorite closet staple! Our subtle "hidden" zipper at the top hem makes for easy access to keep your most valuable items safe and secure! 

- Creator and CEO Destiny Farrant